You may not be aware but there is a battle taking place in the land of video. The battle of vertical/portrait vs. horizontal/landscape. But before we go any further, let's distinguish what we mean by portrait and landscape. When we refer to landscape, we are not talking about a pretty view of rolling hills, we are talking about videos with a longer width [...]
So now you have your explainer video, brand story or business promo. Or maybe you shared your knowledge in a talking head video or demonstration. You are feeling good and ready to share. But where? Well I recently did a live video on Facebook about the different places to use your video once you have it. Below is a transcript of that chat, [...]
So you’ve decided video is a great communication tool to connect with your customers, employees and students. But now you need to figure out what video type is best for your purpose. To help you, I’ve listed some types below. Let’s see what we’ve got. EXPLAINER / PROMO / BUSINESS PROFILE This marketing video quickly summarises what’s great about your business. It usually [...]
A golden rule of video production is to show and not tell. Therefore, the words used in good videos, have been chosen for a reason. However, on social media, it’s becoming more common for those chosen words not be heard, because videos are being watched without sound. Perhaps the viewer is travelling to work on a crowded bus or maybe they are scrolling [...]
So you've got some filming coming up. Perhaps there will be a camera crew or maybe you'll be filming yourself. Location, timing, equipment, what to say, will all be things to organise. Sometimes what you'll wear can be forgotten, making it a last minute decision that's a little stressful. So I got out from behind the camera and in front (gulp - if I [...]
You probably already know that an explainer video is an excellent way to share what is great about your product or service. Yet the idea of making one might seem a little overwhelming. Well when we made our explainer video, we had you in mind. We made it with several building blocks so that we could talk through them here, just for you. [...]
