So you’ve decided video is a great communication tool to connect with your customers, employees and students. But now you need to figure out what video type is best for your purpose. To help you, I’ve listed some types below. Let’s see what we’ve got. EXPLAINER / PROMO / BUSINESS PROFILE This marketing video quickly summarises what’s great about your business. It usually [...]
A golden rule of video production is to show and not tell. Therefore, the words used in good videos, have been chosen for a reason. However, on social media, it’s becoming more common for those chosen words not be heard, because videos are being watched without sound. Perhaps the viewer is travelling to work on a crowded bus or maybe they are scrolling [...]
You probably already know that an explainer video is an excellent way to share what is great about your product or service. Yet the idea of making one might seem a little overwhelming. Well when we made our explainer video, we had you in mind. We made it with several building blocks so that we could talk through them here, just for you. [...]
